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Latest News and Press Releases

Personal Branding

Personal branding helps you align every part of your life with your values, goals and strengths and the way you choose to communicate your personal brand to your customers/clients can either make or break your business. Personal branding is the process of developing the strategy and actions to guide your brand. Successful people know that impressions matter in every circumstance.

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Learn the 4Cs of Branding

According to Strategic marketing communication; by Smith, Berry and Pulford the four Cs of branding are: Clear, Concise, Consistent & Competitive

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Importance of Branding to a Business

Branding is actually very different from advertising. Once you have made the initial investment in crafting the right brand identity, your main task is to communicate that consistently across all touch points. These are things you do every day anyway, you just need to do it constantly and consistently across all touch points.

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The Basics of Branding

People often ask us what branding is and why it matters. Branding is that misused and misconstrued term that we all talk about, but few really understand. Branding is all about finding that unique promise of value that only you can make and communicating it clearly, concisely and constantly across all your touch points.

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Working on the New Sigma Pension Brand

It is challenging for a branding and advertising company to rebrand an organization that has been in existence for over a decade because justice should be done to the legacy of the company. Also, the strategy has to be acceptable, not just by the company and its staff, but also to the final consumers of the brand.

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Platform launches New Skye Bank television commercial

Skye Bank recently teamed up with Platform to produce a new high-profile television advertising campaign which was premiered to great applause to a select gathering of news media . The commercial is a departure from the very successful Skye Bank YES Commercial but continues to exemplify the image and brand of Skye Bank.

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Reltel Wireless Re-brand executed by Platform

Reltel Wireless formally unveiled their new brand identity as ZOOMmobile at a press conference in Lagos on Tuesday July, 29 2008. The new brand identity represents a significant landmark in the company’s history and further indicates the company’s evolution to a total telecommunications solutions company service excellence".

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